A three car pile up on the interstate...no major injuries, some damage and frustration. The highway patrol's duty is to take a report and assess what happened. Good thing here, we have ten witnesses. Case closed? How about ten different versions of what happened. Not only is this frustrating, it can completely stifle finding the truth. We are faced with this every day. In our careers, relationships, even with our children. If we fail to recognize that OUR perspective is just that, OUR perspective, we will be locked into ourselves in a world so much bigger than "I". We must challenge ourselves to recognize that other people see things differently. Some people actually want to work construction in LasVegas ( no offense at all meant). Some people want to capture furry spiders for a living. Some people couldn't deal with the unknown and ambiguity of sales (which I love). Understand the differences in perspective when a customer isn't "biting" at your product. Maybe our solution isn't a fit to his problem. Maybe you can help him find that solution and get business another way and have a customer for life. Empathize with his perspective and help him. A good friend once told me that we all have our own "shit"! We all have personal issues; sick kids, job problems, car issues, smelly dogs...remember that whomever you speak with, he is the center of his world, not you! Good luck and good selling!
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