For those of you who think that the last day of official corporate training is over is the end of your learning: think again! If you're not learning, you're not living. Any sales manager worth his/her weight in salt will drive away people who refuse to learn and grow. In all actuality, many reps will not get blown out, because they will simply rot in their territories because their customers (and competitors) will fly right by them. We must remember who we are. We are Sales "Professionals". The consummate professional feels he owes it to his company and his customers to be up to date on all the material related to his products and up to date on his skills (communication, business/sales acumen, etc). Continuous learning should be completely embraced as a high priority. Learning can be as intricate as an MBA program and as simple as a monthly reading schedule, or something in between. Just like everything else, we have to schedule time in our weeks to complete some form of continuous learning. The value of reading what experts and others in the fields we work in recommend is a steal for our repertoire. Think of reading a good sales book (Zig Ziglar's Secrets of closing the sale is the one I have on my desk today) as a 15$ coaching session. Zig, I'm sure, is worth much more than that. Be open minded, listen to your peers (young and older), podcasts are invaluable (and usually free) as learning tools as well. Whatever it is you decide to do to continually grow, be consistent, share it with others, and stay focused on being better. Remember, the day you stop getting better, you stop growing, and will be outdated very soon. Good luck and good selling.
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